Privacy Policy

Purpose of this Privacy Policy

We want you to feel happy and content using our website. We certainly don’t want you to feel unsafe when you send us your personal information. We know how much that means and we respect that. With this in mind, we created this document so you know exactly how we use your data and what you can do if you’re not happy.

When you give us any of your personal details, your data is looked after by:

Austin Guitars

The Barn, Shevington’s Lane, Liverpool L33 1XA

0151 374 2459

What data we collect

Email sign ups

When you sign up to get company newsletters posted to your inbox, we will ask for your full name and email address. We will only send you this to you because you have opted in.

While we would be sad to see you go, we understand that relationships go that way sometimes, so no hard feelings.

You can stop receiving emails any time by clicking the “unsubscribe” link in the email footer or by emailing and asking to be removed from our database.

Contact us

If you write to us using our contact form, then we will keep your information on file for two main reasons:

  • So we can write back to you – Since you’ve asked us a question, it’d be very rude of us not to reply.
  • So we can see what types of questions people are asking us. If enough people write about the same query, we can add it to our frequently asked questions.

If you would like your data to be removed after we’ve written back to you, no problem at all, please send us one more email asking to be taken off our database.


When you buy one of our guitars, we ask for some details so we know who to charge and how to charge. We ask for a few other details besides your payment details, and these are your name, billing address, company name, phone number, email address and shipping address. We need this contact details so we can send you a confirmation email and call you if there are any problems with your order. We would also like to stay in touch with you and tell you about offers and products that we think you will like, but if we are wrong, you can unsubscribe from our emails or email us at asking to be removed.

Third parties

Austin Guitars does not pass on data to any other companies. We use software, such as an email platform, which we use to send out newsletters and other important emails. You will only hear from us, not from other companies, with the data you have given us.


Cookies are small files that our website may put on your computer for a time.

These cookies tell us about how you use the site, what pages you are visiting, how long you spend on each page and more. Cookies can also tell us if you are checking out. The idea behind cookies is to make it easier for you by remembering what you have added to your shopping cart, for example. In addition, we get to see if people are struggling to use our website so we know we need to fix it.

If you decide to disable your cookies, you may find certain parts of the site don’t work so well. However, your browser will let you turn off cookies any time.

Data retention

We will keep your data for up to two  years. If we do not hear from you in that time, we won’t contact you again and will delete your contact information securely.

For tax purposes, we need to keep payment receipt information on file for up to six years.

Disclosing your data

We will not reveal any of your data to anyone unless we are legally required to do so.

Keeping your data safe

We do our utmost to protect your data. We have taken the necessary precautions to avoid security breaches. In spite of this, cyberattacks are something we cannot guarantee against, so please be mindful of this when you give us your personal details. Rest assured, we will let you know if any security issues arise. We will also alert the information commissioner.

Notes of caution

External links

Even though we publish links to other websites, we cannot guarantee these are secure. This privacy policy relates to only. Please read the privacy policies on the other sites to find out how they are using your personal information.

Social media

We use social media channels to communicate with our followers. Any data you submit to a social media site is protected by the social media platform’s owners and not by Austin Guitars. Take care when using these platforms and do not reveal any sensitive information in any public forums. Likewise, take extra care if you choose to message us via messenger apps or direct messages.

Rights to your data

You have various rights under the General Data Protection Regulation. To find out more about them, check out the ICO’s guidance on individual rights.

You can exercise these rights any time simply by emailing:

Changes to how we use your data

If we make any changes to what we do with your data, or what data we collect, we will let you know so you can make sure you are still happy to stay in touch with us. This document will be updated to the latest version and we will email you a summary of the changes with a link to this page.